
CASE «OIL START»
Portrait of the target audience
Sex:
Man
Location: Chernivtsi, Khotyn, Hlyboka, Magala,
Bojany, Ostritsa
Age:
20-35
Interests:
Cars, travel, sport, music, car races, drifting,
motocycle etc.
Pain point:
Expensive and poor quality fuel, bad service
Worries:
Service will be as not as they expected. Same
with fuel
We communicate with a young and lifeful
audience
Appealing to "you", but kindly
The main task of the text is to reveal not only the
advantages of gas stations, but also to arouse the
desire to come and refuel.
The texts are short, consisting of 3 parts:
- Introductory word 2-3 sentences
- Description of the product's advantages
- Call to action
A call to action at the end of each post (the goal
is to get as much engagement with comments
and other types of interraction as possible)