Portfolio
Content – Manager SMM
Instagram
Andrii Hnatiuk
Andrii Hnatiuk
Date of birth: 08.07.1999
SMM specialist, marketer, project
manager with over a year of
experience:
09.2021 – 08.2022
Dazzle Duck Agency
(Implementation of projects on
Instagram. Team management.
Searching for potential clients,
communication with clients.
Managing Instagram pages, writing a
post schedule, creating photos and
videos, writing texts)
Education:
Bachelor of Economics: Marketing
09.2016 – 07.2020
Magister Degree of Foreign
Languages: English Translation
09.2020 – 12.2021
tel: +48 664 310 013
e-mail: kjuey@email.ua
How can I help you with your Instagram page?
At each stage, I can lead
your project from scratch or
continue from the
“checkpoint”
I will prepare information
about the project, where I
will outline the goals, tasks,
stages, write down the
content - strategy for the
project. I will set and control
the execution of tasks
I will write technical tasks
Оrganize the shooting:
calculate the budget, select
models, photographer,
venue, props
I organize the workflow,
take over routine tasks, all
kinds of interaction and
control
Will solve problems as they
arise, do everything
possible to prevent them
Will adjust the project plan
taking into account the
current situation
I will write a report to track
the achievements and will
offer development
proposals
1 2
3 4
Instagram page audit
Identifying the advantages and disadvantages
of the site. Analysis of the target group by
location and interests. Preparation of a
schematic content plan. Adding missing
information and thinking of new categories for
Instagram stories and posts
Creating BIO
BIO Creation. This is the profile header. Writing
an individual headline that shows your audience's
interest and makes them want to subscribe
Content plan
Management of the page. Creating a content
plan for posts and stories. Generating ideas
for posts, text, design and content
implementation
- Creating Stories
- Making Highlights
- Running an Instagram page
- Full site management
- Direct replies, comments
- Photo processing
Additional services
CASE «OIL START»
Portrait of the target audience
Sex:
Man
Location: Chernivtsi, Khotyn, Hlyboka, Magala,
Bojany, Ostritsa
Age:
20-35
Interests:
Cars, travel, sport, music, car races, drifting,
motocycle etc.
Pain point:
Expensive and poor quality fuel, bad service
Worries:
Service will be as not as they expected. Same
with fuel
We communicate with a young and lifeful
audience
Appealing to "you", but kindly
The main task of the text is to reveal not only the
advantages of gas stations, but also to arouse the
desire to come and refuel.
The texts are short, consisting of 3 parts:
- Introductory word 2-3 sentences
- Description of the product's advantages
- Call to action
A call to action at the end of each post (the goal
is to get as much engagement with comments
and other types of interraction as possible)
CONTENT
Instagram feed:
Added more photos with live people, young guys
and girls, friends' companies. Cooperated with
bloggers for increase reach of account. Recorded
a video with clear positioning of modern gas
station with top – tier service
Showed all the benefits and extras of services at a
gas station
Post topics were chosen based on informative and
general reasons: sports cars, racing, travel,
motorcycles, gadgets for cars, coffee and delicious
snacks
Stories:
News (about sports, racing, gadgets for cars, about
business, new regulations, travelling, new useful
applications)
Life - hacks for drivers
Car reviews
Stylish youth hanging out at the gas station
Reviews from customers
Spoken/interactive stories
STORIES
STORIES
Before processing the page
After processing the page
I created a content plan, with specific publications for each day
Wrote texts for each post
Created new Highlights and tidied up the old ones
Wrote new BIO for the page
Posting frequency: 1 post per day
I prepared the content for the Stories section: 2-4 stories per day
I used various tools to attract and encourage an audience to follow the profile
I changed the style of the Instagram page
Similar work was done on two more projects:
CASE «TERESHKINO» CASE «GEORG PARK»
My works on
Instagram page
Thank you!