Portfolio

Content – Manager SMM

Instagram

Andrii Hnatiuk

Date of birth: 08.07.1999

SMM specialist, marketer, project

manager with over a year of

experience:

09.2021 – 08.2022

Dazzle Duck Agency

(Implementation of projects on

Instagram. Team management.

Searching for potential clients,

communication with clients.

Managing Instagram pages, writing a

post schedule, creating photos and

videos, writing texts)

Education:

Bachelor of Economics: Marketing

09.2016 – 07.2020

Magister Degree of Foreign

Languages: English Translation

09.2020 – 12.2021

tel: +48 664 310 013

e-mail: kjuey@email.ua

How can I help you with your Instagram page?

At each stage, I can lead

your project from scratch or

continue from the

“checkpoint”

I will prepare information

about the project, where I

will outline the goals, tasks,

stages, write down the

content - strategy for the

project. I will set and control

the execution of tasks

I will write technical tasks

Оrganize the shooting:

calculate the budget, select

models, photographer,

venue, props

I organize the workflow,

take over routine tasks, all

kinds of interaction and

control

Will solve problems as they

arise, do everything

possible to prevent them

Will adjust the project plan

taking into account the

current situation

I will write a report to track

the achievements and will

offer development

proposals

1 2

3 4

Instagram page audit

Identifying the advantages and disadvantages

of the site. Analysis of the target group by

location and interests. Preparation of a

schematic content plan. Adding missing

information and thinking of new categories for

Instagram stories and posts

Creating BIO

BIO Creation. This is the profile header. Writing

an individual headline that shows your audience's

interest and makes them want to subscribe

Content plan

Management of the page. Creating a content

plan for posts and stories. Generating ideas

for posts, text, design and content

implementation

- Creating Stories

- Making Highlights

- Running an Instagram page

- Full site management

- Direct replies, comments

- Photo processing

Additional services

CASE «OIL START»

Portrait of the target audience

Sex:

Man

Location: Chernivtsi, Khotyn, Hlyboka, Magala,

Bojany, Ostritsa

Age:

20-35

Interests:

Cars, travel, sport, music, car races, drifting,

motocycle etc.

Pain point:

Expensive and poor quality fuel, bad service

Worries:

Service will be as not as they expected. Same

with fuel

We communicate with a young and lifeful

audience

Appealing to "you", but kindly

The main task of the text is to reveal not only the

advantages of gas stations, but also to arouse the

desire to come and refuel.

The texts are short, consisting of 3 parts:

- Introductory word 2-3 sentences

- Description of the product's advantages

- Call to action

A call to action at the end of each post (the goal

is to get as much engagement with comments

and other types of interraction as possible)

CONTENT

Instagram feed:

Added more photos with live people, young guys

and girls, friends' companies. Cooperated with

bloggers for increase reach of account. Recorded

a video with clear positioning of modern gas

station with top – tier service

Showed all the benefits and extras of services at a

gas station

Post topics were chosen based on informative and

general reasons: sports cars, racing, travel,

motorcycles, gadgets for cars, coffee and delicious

snacks

Stories:

News (about sports, racing, gadgets for cars, about

business, new regulations, travelling, new useful

applications)

Life - hacks for drivers

Car reviews

Stylish youth hanging out at the gas station

Reviews from customers

Spoken/interactive stories

STORIES

Before processing the page

After processing the page

I created a content plan, with specific publications for each day

Wrote texts for each post

Created new Highlights and tidied up the old ones

Wrote new BIO for the page

Posting frequency: 1 post per day

I prepared the content for the Stories section: 2-4 stories per day

I used various tools to attract and encourage an audience to follow the profile

I changed the style of the Instagram page

Similar work was done on two more projects:

CASE «TERESHKINO» CASE «GEORG PARK»

My works on

Instagram page

Thank you!